“We strived to create a dynamic platform for innovation and collaboration, and each day I'm inspired by how brilliantly we've realized that ambition”
Have you ever wondered what's it like to lead Western Sweden's largest agency alliance? Let’s meet with Johanna, CEO of More Alliance!
Ten agencies, one alliance – what is the key to success?
More Alliance serves as a supportive framework that enables growth, but the distinctive communication expertise lies in each individual agency. With bottom-up leadership we're creating a flexible ecosystem where each agency can organically evolve according to its unique potential.
How does More Alliance unite?
By encouraging the unique strengths of each agency while serving as a united force, More Alliance offers a holistic range of services that challenge new industry standards. At More Alliance, each agency brings its own niche expertise to the table. This creates a rich environment for cross-pollination of knowledge and allows us to present clients with an exceptionally diverse and comprehensive service portfolio.
”We are obligated to create an office climate environment that not only retains our competence but also magnetizes new top talents to our team.”
What do you consider to be the most important qualities of a successful leader?
I believe in leading with both heart and mind, and in being responsive. In a stress-prone industry like ours, I feel a great sense of responsibility. Not just for More Alliance renome but for the whole sector – We must retain and attract talent.
What is your agency's offering in response to client needs?
We're noticing a growing demand for holistic solutions. Clients are looking for comprehensive strategies that integrate multiple disciplines rather than relying on a single service. Our diverse expertise allows us to tailor our communication and strategies to meet their specific challenges effectively.
