Mining & Construction – Epiroc

Industrial enterprise Atlas Copco was established as far back as 1873. The Group offers products and services for sustainable productivity solutions, including compressors and compressed air equipment, generators, and mining and construction equipment. Atlas Copco has resources and a presence in more than 180 countries – and its own operations in over 90 countries. Rubrik works with the Mining and Rock Excavation Technology business area, which is now an independent company – Epiroc.

Challenge
Epiroc is currently shifting its position as a result of developments in the industry and tougher competition. The company wants to be known not just as a strong, tech-focused product supplier, but as a market-leading operator with cutting-edge expertise – and as a business partner that offers smart solutions in terms of the total cost of ownership. Following on from this repositioning, Epiroc wanted to modernise its global customer magazine Mining & Construction. The aim was to place the business in a wider context and to communicate the company’s expert knowledge and added value.

Solution
In producing the new editorial concept for the magazine we focused on demonstrating Epiroc’s expertise and breadth. Among other things, the reader is shown examples of how the company works closely with its customers and how its in-depth knowledge can save them considerable amounts of money. The magazine also highlights Epiroc’s ability to remain at the cutting edge and to produce sustainable solutions. Each issue has a special feature topic, shedding light on different aspects of Epiroc’s business.

Result
After coming up with the editorial concept, Rubrik began producing the magazine itself. We are responsible for editing, design and copy for the bulk of the magazine. Reporting from remote parts of the world is generally outsourced to freelance journalists and photographers. The first issue of the “new” Mining & Construction came out at the end of 2017. The magazine is translated into other languages including English and Spanish, and is now published in 45 countries to a very good response – both internally and externally.

“We are very pleased with the re-booted Mining & Construction. It has undergone a major transformation and now offers much more value to our readers. Instead of mainly highlighting Epiroc products, the magazine now focuses on the bigger picture and how we would like to help our customers and partners to make good things even better. The new M&C concept helps us to build trust – it allows us to share our expertise and show real examples of how our customers can rely on us as a partner. The response to the new magazine has been great.”
Anna Dahlman Herrgård, Global Communications & Brand Manager, Surface and Exploration Drilling division, Epiroc