Volvo Trucks North America

Volvo Trucks The VNR & VNL Launch

Background
Volvo Trucks North America hired STARK to be the sole supplier of films for its new truck launch. It took 20 days of recce and more than 60 days of shooting to create the raw material that ended up in more than 30 films.

Solution
Stark developed 14 separate stories to secure running footage that is more vivid and dynamic than what’s usually shot in similar productions. Stark had a still photo team who worked parallel with the film crew during the whole shoot, and produced half of all the still photo requirements for the launch. The result was not only improved continuity between film and stills, but also increased cost efficiency.